Assuming you’ve already had some of your work published, then you will know that publishers, these days, have limited resource to promote their titles.
It’s important you build a relationship with the marketing manager at your publisher’s headquarters pretty quickly so that you will know what your publisher can do to help to sell your work.
You will probably find that he or she has a limited budget and a big list of books to promote. It won’t surprise you – at least it shouldn’t, if you’re in business – to learn that marketing people will spend their precious resource where they think it will produce the best results.
This means that established writers with a track record and a following are more likely to get a bigger slice of that resource than you are. Therefore, you need to help to market your book.
There are two very important reasons.
The first is all to do with your royalties. If you help to sell some of your books, then you will get a monetary return on your investment.
There’s an even more important reason.
If you want to stand a chance of a publisher taking on your next book, then you need to be able to prove that your work sells.
This is all about being in business.
So you need to learn about self-promotion. This means you need a website. You need a blog. You also need to learn how to write web copy that your potential readers might like to read.
You need to think about why people should buy your book and you need to promote that message.
You need to write articles about the subject matter of your book, especially if you write non-fiction.
You need to write articles, even if you write fiction, because you want to promote your work. You want more and more people to know about your work. People need to be aware of you and your work before they will buy what you have written.
You need to how to link your book’s content to topics of interest to specific groups of people. Is your novel set in a specific location? Could you write about that location and why you chose it as your setting? Could you write in a local paper or magazine in that area?
Could you write articles about the topics in your book for a range of audiences? I write books on self-help and personal development and growth. I also write features about continuous professional development specifically for teachers in the magazines that they read.
You need to allocate time and a budget to this activity because promoting your works and yourself is what a businessperson who writes will do.
Learn the basics of promotion and do something to promote your work every week.
Whenever your book was published, it needs you to take an interest in its success.